Hidden
1 out of 3 young people (ages 18-25) in Rotterdam live on the poverty line.
Most often they cannot afford education or stay in education, having to deal with bills, taking care of their family, etc.
Despite this harsh reality, poverty often hides in plain sight, masked by appearances that suggest stability and success.
This campaign sheds light on this issue by exploring the contrast between how young individuals aged 18-25 present themselves publicly: polished outfits, confident looks and the struggles they face behind closed doors in modest living conditions.
Poverty doesn’t always look like poverty. Make it visible and start changing the perspective.
CREDITS:
Direction: Aapo Gabriel Orell
Stylist + Make up: Fatih Aslan
Photography: Bianka Bojko
Model: Mateo
Model: Zilvie
Model: Martina