BIYU
#IDoWithBIYUBob is your uncle (BIYU) is a digital rental platform for everyday tools and equipment. For a small brand in Amsterdam they need double the bark to attract half the attention as their competitors.
This campaign shows BIYU’s diverse selection of equipment used in subjective and intriging way to make the average dutch consumer stop and think “What is this?!”.
Communicated through an OOH Campaign along with a social media challenge with the #IDoWithBIYU to encourage the audience to do it themselves.
CREDITS
Creative Direction - Gabriel Orell
Concepting - Mila Toneva
Photography - Bianka Bojko
Copywriting - Carmen Roux
Graphic Design - Kunley Silvia